These games use AR to bring virtual creatures and characters into the real world, allowing players to interact with them in various ways.

Other games have followed suit, and there are now many popular AR games available, including Jurassic World Alive, Ghostbusters World, and The Walking Dead: Our World. Several major game companies, including Nintendo, Microsoft, and Sony, are investing heavily in AR technology. The success of the first AR mobile games has led to a renewed interest in AR technology from the gaming industry. The game quickly became a global phenomenon, with millions of people playing it on their smartphones. The release of the Pokemon GO game in 2016 was a watershed moment that demonstrated the potential of AR in the gaming industry. The gaming industry has been quick to adopt AR technology and is one of the most active sectors in terms of AR development. By becoming a magic glue between the two, AR can become a technology that changes the way players interact with interactive mediums. When reviewing the real-life applications, AR can become a missing link between real-life surroundings and the digital environment. The continuous expansion of the mobile gaming market is a perfect opportunity to adopt AR technologies on a larger scale.īut how exactly does AR manifest itself in gaming? For some gamers, augmented reality has been a distant dream. Because of such an emphasis on mobile games, AR holds a special place in the contemporary gaming industry. Wondering why the mobile gaming industry and its size matter so much? As specified in the ResearchandMarkets research, the application of AR is driven by a rising number of mobile games. This astounding number indicates that this niche generates more revenue than the film and music industries combined. For instance, a Newzoo report emphasizes that mobile gaming generated $93.2B in 2021. The market also shows a strong leaning towards mobile gaming.

The AR technology itself has an impressive potential to be applied in the gaming industry.

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